Eva-Maria Muchitsch,, DVM, Vice President R&D, Baxter Innovations GmbH, Wagramer Strasse 17-19, A-1221 Vienna, Austria

Advancing development of better medicines and health is the overarching goal of all parties involved in Research and Development. Successful collaboration between industry and universities will be a key element for future success. The need for development of new strategies for innovative R&D approaches as well as commercialization of discoveries into medical products results in a trend of new partnership models between universities and industry. However, industry-academia collaborations are still like partners coming from different cultures. Success of such collaborations depends on finding common goals and negotiating plans that pay off financially and intellectually for all parties.